The sales trainer:
"I always open my pitch by referring to my SpeakerScore"

March 20, 2014 By Mette McCall

 

 
Ole Bach Andersen - Consultant at Newsperience.dk
Ole Bach Andersen - Consultant at Newsperience.dk
Ole Bach Andersen is a public speaker teaching people to use LinkedIn, Facebook, and other social media sites as sales and marketing tools. Eighty-eight of his talks have now been evaluated with SpeakerScore resulting in an overall SpeakerScore of 85 — which ranks in the “great” category among the highest categories on the SpeakerScore scale.

Why did you start using SpeakerScore?

I needed more detailed, concrete insights on my performance. Usually, I’d get a handful of attendees come up to me afterwards to talk about the presentation, but I’d have no clue as to what the rest of the audience was thinking. SpeakerScore was intriguing because I quickly realized there was a lot of research behind the questions used in the evaluation that prompted very useful feedback. The fact that my scores are presented by an independent, third party provider also makes it easier to use them proactively when marketing my talks. I always open my pitch to a conference organizer or booking agent by referring to my SpeakerScore.

What insights has the tool given you?

Consistently using SpeakerScore for all my talks has given a great overview of what specific topics perform better than others. It’s incredibly helpful to be able to access all talks and scores in one place and be able to compare them. Some topics — for example, “How to generate sales on LinkedIn,” always receive an overall score in the 90’s, while others don’t quite reach those numbers, so it’s helped me pinpoint which talks I need to improve. I also pay a lot of attention to the four different scores on interest, value, expectation, and presentation. Often, I’ll get a great overall score and a few that didn’t care for the talk at all. When I take a closer look, I might see that their expectations weren’t being met — which means I have to be better at describing the talk beforehand and outlining the target group.

Did anything in using SpeakerScore surprise you?

Many comments given in the evaluation are eye openers. My presentation score, for example, is normally very high. But once, I received a low score and a comment about using outdated numbers on a slide — impossible, I thought, but when I took a closer look, I realized the evaluator was right. The vast majority of my talks are given in Danish while a few are in English. I always considered myself a competent presenter in English, but when I found myself in front of a native speaking audience, I got a comment on “struggling a bit with my English” which told me I have to seriously step up my game if I want to take the talks abroad as I plan to do in the future.

What did you learn about yourself and the whole evaluation process?

The badges are a great way of showing your personal style as a speaker. I’m apparently quite the “expert,” while few consider me as decidedly “funny.” It’s not necessarily a bad thing to be considered a “serious “presenter, but it has made me think about how to incorporate more humor into my presentations. I’ve also learned that it’s important to offer the evaluation link to the audience right away — and that it’s great to use a download of your slides as the “prize” after they do so. I’ve started telling the audience that they can only download the slides 24 hours after the presentation to incentivize them to do so immediately. Experience has shown me that if the audience doesn’t evaluate your talk within 1-2 days after they experienced it, they never will.

Catch up with Ole Bach Andersen at newsperience.dk
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