A study by the reputable Scandinavian survey institute Voxmeter for SpeakerScore shows that evaluation is very important for the experience of a talk or lecture.
This study showed that talks are regarded more favorably when attendees are allowed an opportunity to evaluate a presentation afterward, than in situations where no evaluations are offered.
In almost 90% of cases where people have rated a talk or lecture to be without merit, there has been no opportunity to evaluate retrospectively. The same trend applies when people have to answer how well presented the talk or lecture was. More than 75% of those who responded "very poorly presented,” have also responded that it was not possible to evaluate.
Mix between oral and online evaluations works best
The study reveals that it’s important for people to be given the opportunity to evaluate their experience of an event, and how the evaluation takes place is significant.
Speakers that can be evaluated orally during the lecture get a better overall assessment.
But the best results are seen when combined with online evaluation.
One reason might be that this evaluation method better assists the speaker in the process of developing the talk, but it may also be that the speaker appeared more serious and committed when asked about criticism.
The opportunity to evaluate creates a perception of a better presentation.
More than 40% of speakers were positively assessed when they had been evaluated orally afterwards.
There is also a strong correlation between the presentation and the respondents' assessment of the relevance and value of the talk. Almost two-thirds of respondents who replied that the talk or lecture was very valuable, also responded that it was very well presented. The presentation and opportunity to evaluate therefore means more for the experience than the subject of the talk.
Methodology of the survey
The study is based on 1,001 interviews with respondents who attended talks or lectures in the past 12 months.
The survey was conducted via Voxmeters web panel recruited by strict quality principles.
Read more about Voxmeter
Download original report (in danish)