Keynote
Pitch in a way that Michael Jordan would say yes
About event
Number of participants: 35
Strategic selling tips for speakers, trainers and coaches by Yoke van Dam
Do you get overwhelmed when you are pitching against competitors for a speaking or training gig?
Do you want to run away the moment others step into the ring?
If you are a speaker, trainer or coach you are probably excellent at your craft. You’ve spent your 10 000 hours in developing stage presence, finding your voice and developing excellent content of value.
Why do we cringe when we hear the word: “new business development” or sales?
When Nike was losing money in the 80’s something urgently had to be done. And a Business developer, Sonny Vaccaro employed serious strategies to win a big brand ambassador for Nike (Michael Jordan).
Yoke van Dam has been called the Kintsugi Queen because of her ability to join, repair and transform teams into something quite wonderful.
Her work is like Kintsugi, the Japanese art form that mends broken pottery with gold.. Her tried and tested high-performance processes have seen even the most under-performing and fractured teams join together and become stronger and more remarkable.
• She works with leaders who want to effectively articulate and communicate their vision so that their teams buy into it, and are prepared to follow them to hell and back to make sure that vision is achieved.
• She also works with new, untested leaders who need a strong foundational roadmap of how to work with and lead teams to successful outcomes.
She has recently returned back from running a 3 day Exco workshop on Women in leadership in Dubai.
If she is not advising, speaking or coaching in South Africa, you can also find her doing work abroad online or in person hiking up a mountain, or having a glass of wine with her husband Etienne.
Excerpt from previous event
When I was retrenched at the end of 2016, I didn't see light at the end of the tunnel.
I only knew that I was gifted with talents and that I had to figure out my path.
That was when my new husband of 5 months turned to me and said:*why don't you just start your training and speaking business? It's always what you've been wanting to do "?
On 3 May 2022 at the Psasa Pretoria chapter, I will share some of the background work I did to figure out:
👌My Ikigai
👉What people needed and I could deliver
👌Models and frameworks that new entrepreneurs and speakers can use to establish their business foundation
👉How I had to overcome imposter syndrome and go from big brands like(Autotrader, Entrepreneur, Oxford and Pearson) to Y-Connect
👉How to get clients to take you seriously.